With word-of-mouth being the most effective marketing tool, how can you ensure your school brand ambassadors are aligned with your message?
SchoolHouse Summary: When your internal community is asked all sorts of questions from prospective families, what do they say? To accurately communicate your school to prospective stakeholders, make sure everyone is on the same page. Get started by writing down and clarifying answers to commonly asked questions.
Our friends over at InspirED recommend that you write down your official school responses, backed up with statistics and evidence. The purpose of articulating your responses is to boost your school’s brand and factually portray your international school. With your clear and concise answers, prospective families can quickly clarify any myths or concerns they have about your school. Take a look at the full article for more:
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