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[PODCAST] SBfm25 – School Marketing and Social Media Survey 2019

  • SchneiderB Media
  • Marketing Strategy
[Podcast] Sbfm25 – School Marketing And Social Media Survey 2019
What do you need to know about social media? SchneiderB and image seven discuss recent trends and developments. Update your marketing strategy today.

Welcome to SBfm25. Today’s podcast is going to be a little unorthodox. Now that I’ve piqued your interest, let me explain. As the school year begins, I’m really excited to share the findings from Year 2 of the School Marketing and Social Media Survey 2019. As a reminder, I’ve conducted the report with my partners, image seven, an integrated marketing communications firm based in Australia. The report was officially launched recently when I was a guest on their podcast, called School Marketing and Communications (SMC). This episode is unorthodox because I am simply releasing the audio of their podcast on my podcast.

  • Major findings from the School Marketing and Social Media Survey 2019

    • Why Facebook remains the dominant player
    • Why time is still a major issue for school marketers and why it will continue to be an issue
    • Why knowing what your competitors are doing may not be critical
    • Are school marketers following the world of social media
    • The main benefits of social media
    • How school marketers are leveraging their content
  • Key changes from last year to this year

    • Instagram is becoming a major social channel for school marketing
    • Is Instagram a good lead nurturing tool?
    • How schools could be using Instagram
    • How Instagram may become a lead retention tool
    • How schools can leverage the aesthetic nature of Instagram
    • Upcoming changes in Instagram that may change how school marketers utilize this social platform
    • Are school marketers using paid advertising?
    • Are school websites mobile-friendly?
    • The area of marketing school marketers what to learn the most about
    • The low-hanging fruit for school marketing
    • The importance of video marketing
    • Why adding captions on your videos is worth the time and effort
    • The impact of 5G
    • The power of live video

 


Listen to Podcast below:

  • Predictions for the future of school marketing

    • Are we seeing the return of organic marketing?
    • What changes will we see on Facebook, Instagram and WhatsApp and what will come out of those changes?
    • Will TikTok become a new social platform for school marketing?
    • Will school marketers become better at targeting?
    • Will there be more apps? Will tools become stronger for school marketers?

Click here to read the original article by Brendan Schneider on SchneiberB.fm on August 28, 2019

SchneiderB Media

SchneiderB Media

Brendan Schneider is a school marketing consultant based in the US. His goal with SchneiderB Media is to share his experiences at Sewickley Academy, where he is the Director of Advancement, and teach others how to implement inbound marketing, utilize social media effectively, and improve your school’s brand online. He has just launched the MarCom Society which is the first association dedicated solely for marketing and communications professionals at schools. See their website for details. Website: https://www.schneiderb.com/
Articles
SchneiderB Media

SchneiderB Media

Brendan Schneider is a school marketing consultant based in the US. His goal with SchneiderB Media is to share his experiences at Sewickley Academy, where he is the Director of Advancement, and teach others how to implement inbound marketing, utilize social media effectively, and improve your school’s brand online. He has just launched the MarCom Society which is the first association dedicated solely for marketing and communications professionals at schools. See their website for details. Website: https://www.schneiderb.com/
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