Is Your Tagline a Marketing Crutch?

InspirED
Content Marketing

How can you speak to your audience with consistency? It's simple: craft brand messages that you can use across multiple channels, endlessly.

Have you considered how to best use your school’s tagline? Does it fully communicate your international school’s brand?

SchoolHouse Summary: How can you communicate and captivate your audience with consistency? Brand messages. Brand messages are essentially compelling, skilfully written messages about your school in multiple contexts. These can be applied to any channel in your marketing strategy, whether it be on social media, in magazines, or admissions marketing. Read his full thoughts on the matter in the article below:

Click here to read the full article.

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

Need videos for your school?

How to Create a Higher Ed Messaging Strategy

<img width="800" height="547" src="https://www.schoolhouse.agency/wp-content/uploads/2022/10/How-to-Create-a-Higher-Ed-Messaging-Strategy.jpg" class="attachment-large size-large" alt="How to Create a Higher Ed Messaging Strategy" srcset="https://www.schoolhouse.agency/wp-content/uploads/2022/10/How-to-Create-a-Higher-Ed-Messaging-Strategy.jpg 800w, https://www.schoolhouse.agency/wp-content/uploads/2022/10/How-to-Create-a-Higher-Ed-Messaging-Strategy-300x205.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2022/10/How-to-Create-a-Higher-Ed-Messaging-Strategy-768x525.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2022/10/How-to-Create-a-Higher-Ed-Messaging-Strategy-500x342.jpg 500w, https://www.schoolhouse.agency/wp-content/uploads/2022/10/How-to-Create-a-Higher-Ed-Messaging-Strategy-50x34.jpg 50w, https://www.schoolhouse.agency/wp-content/uploads/2022/10/How-to-Create-a-Higher-Ed-Messaging-Strategy-100x68.jpg 100w" sizes="(max-width: 800px) 100vw, 800px" />

Article

How to Create a Higher Ed Messaging Strategy

It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance.

Caylor Solutions Content Marketing

The Art Of Text: Why Copywriting Is Essential To A Successful School Website

<img width="800" height="450" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-Art-of-Text-Why-Copywriting-is-Essential-to-a-Successful-School-Website.jpg" class="attachment-large size-large" alt="The Art Of Text: Why Copywriting Is Essential To A Successful School Website" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-Art-of-Text-Why-Copywriting-is-Essential-to-a-Successful-School-Website.jpg 836w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-Art-of-Text-Why-Copywriting-is-Essential-to-a-Successful-School-Website-300x169.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-Art-of-Text-Why-Copywriting-is-Essential-to-a-Successful-School-Website-768x432.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-Art-of-Text-Why-Copywriting-is-Essential-to-a-Successful-School-Website-500x281.jpg 500w" sizes="(max-width: 800px) 100vw, 800px" />

Article

The Art of Text: Why Copywriting is Essential to a Successful School Website

Include persuasive language to refine your international school website’s writing. Effective copywriting convinces prospects and is key for successful SEOs

Interactive Schools Content Marketing

[eBook] Writing for the Web: 7 Secrets to Content Marketing Success

<img width="800" height="383" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/eBook-Writing-for-the-Web-7-Secrets-to-Content-Marketing-Success-1024x490.jpg" class="attachment-large size-large" alt="[eBook] Writing for the Web: 7 Secrets to Content Marketing Success" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/eBook-Writing-for-the-Web-7-Secrets-to-Content-Marketing-Success-1024x490.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/eBook-Writing-for-the-Web-7-Secrets-to-Content-Marketing-Success-300x144.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/eBook-Writing-for-the-Web-7-Secrets-to-Content-Marketing-Success-768x368.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/eBook-Writing-for-the-Web-7-Secrets-to-Content-Marketing-Success-1536x735.jpg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/eBook-Writing-for-the-Web-7-Secrets-to-Content-Marketing-Success-2048x980.jpg 2048w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/eBook-Writing-for-the-Web-7-Secrets-to-Content-Marketing-Success-500x239.jpg 500w" sizes="(max-width: 800px) 100vw, 800px" />

eBook

[eBook] Writing for the Web: 7 Secrets to Content Marketing Success

Efficiently market content for your international school by optimizing words on your pages. Sharpen your web writing skills with these 7 secrets!

Caylor Solutions Content Marketing

SchoolHouse Academy

SchoolHouse Academy