Is Your Tagline a Marketing Crutch?

InspirED
Content Marketing

How can you speak to your audience with consistency? It's simple: craft brand messages that you can use across multiple channels, endlessly.

Have you considered how to best use your school’s tagline? Does it fully communicate your international school’s brand?

SchoolHouse Summary: How can you communicate and captivate your audience with consistency? Brand messages. Brand messages are essentially compelling, skilfully written messages about your school in multiple contexts. These can be applied to any channel in your marketing strategy, whether it be on social media, in magazines, or admissions marketing. Read his full thoughts on the matter in the article below:

Click here to read the full article.

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

Need videos for your school?

Simple Tricks To Writing A Great School Newsletter

<img width="800" height="305" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Simple-Tricks-to-Writing-a-Great-School-Newsletter-1024x391.jpg" class="attachment-large size-large" alt="Simple Tricks To Writing A Great School Newsletter" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Simple-Tricks-to-Writing-a-Great-School-Newsletter-1024x391.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Simple-Tricks-to-Writing-a-Great-School-Newsletter-300x115.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Simple-Tricks-to-Writing-a-Great-School-Newsletter-768x293.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Simple-Tricks-to-Writing-a-Great-School-Newsletter-1536x586.jpg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Simple-Tricks-to-Writing-a-Great-School-Newsletter-2048x782.jpg 2048w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Simple-Tricks-to-Writing-a-Great-School-Newsletter-500x191.jpg 500w" sizes="(max-width: 800px) 100vw, 800px" />

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<img width="800" height="541" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Maximize-Your-Contents-ROI-by-Learning-How-to-Refurbish-Top-Content-1024x692.jpg" class="attachment-large size-large" alt="Maximize Your Content's ROI by Learning How to Refurbish Top Content" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Maximize-Your-Contents-ROI-by-Learning-How-to-Refurbish-Top-Content-1024x692.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Maximize-Your-Contents-ROI-by-Learning-How-to-Refurbish-Top-Content-300x203.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Maximize-Your-Contents-ROI-by-Learning-How-to-Refurbish-Top-Content-768x519.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Maximize-Your-Contents-ROI-by-Learning-How-to-Refurbish-Top-Content-500x338.jpg 500w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Maximize-Your-Contents-ROI-by-Learning-How-to-Refurbish-Top-Content.jpg 1246w" sizes="(max-width: 800px) 100vw, 800px" />

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The 4 Snackable Content Formats Every Marketer Should Understand

<img width="598" height="398" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-4-Snackable-Content-Formats-Every-Marketer-Should-Understand.jpg" class="attachment-large size-large" alt="The 4 Snackable Content Formats Every Marketer Should Understand" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-4-Snackable-Content-Formats-Every-Marketer-Should-Understand.jpg 598w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-4-Snackable-Content-Formats-Every-Marketer-Should-Understand-300x200.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/The-4-Snackable-Content-Formats-Every-Marketer-Should-Understand-500x333.jpg 500w" sizes="(max-width: 598px) 100vw, 598px" />

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The 4 Snackable Content Formats Every Marketer Should Understand

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SchoolHouse Academy

SchoolHouse Academy