If your school has a strong brand, everyone in the school should know what it is and recognise it on a daily basis. But brands need to go beyond just a font, colour scheme, and a logo. School brands come alive when they are clearly communicated through the use of brand messaging, and when that messaging is a central part of all marketing and communication efforts.
Many schools have strong visual identity but have not spent the time to flesh out their brands in written messages. If your school has a visual identity but it has not yet been expanded into messages that people can relate to, we can help you craft messaging. We have years of experience doing this in the content of text messaging within videos as well as writing talking points to help video interviews move along smoothly.
The first video below is a good example of branding while the rest use brand messaging well: