If your school has a strong brand, everyone in the school should know what it is and recognise it on a daily basis. But brands need to go beyond just a font, colour scheme, and a logo. School brands come alive when they are clearly communicated through the use of brand messaging, and when that messaging is a central part of all marketing and communication efforts.
Many schools have strong visual identity but have not spent the time to flesh out their brands in written messages. If your school has a visual identity but it has not yet been expanded into messages that people can relate to, we can help you craft messaging. We have years of experience doing this in the content of text messaging within videos as well as writing talking points to help video interviews move along smoothly.
The videos in the carousel below all use brand messaging well. Please use the left and right arrows to view more videos:
LEARN MORE ABOUT BRAND MESSAGING & DEVELOPMENT
[PODCAST] Video Strategy And Personal Branding
In this episode of the podcast, we will talk about the power of video and video strategy in building a personal brand around your business with my guest, Rich Cardona.
How To Use Video Streaming To Amplify Your School Brand
Video streaming allows brands to connect with their audience authentically and encourages users to participate in brand storytelling to enhance the customer experience. Telling your school...
Content Audits: A Simple Guide for Schools
The phrase ‘content audit’ may, to foreign ears, sound technical, confusing and intimidating. After all, it contains the word ‘audit’, which is enough to make even the toughest peo...
