[PODCAST] Building Collaboration for MarCom with School Colleagues

InspirED
MarCom Team

MarCom is not simply about driving results. Listen to a true story of how effective MarCom becomes quality work when your colleagues can feel empowered.

How do you get people on board with your marketing mission? Cami Colarossi is an example of how transformational leadership is possible in MarCom.

SchoolHouse Summary: Director of Communications at Notre Dame Preparatory School, an independent girls school, in Towson, MD, Cami uniquely collaborates with her colleagues in her award-winning work. Effective MarCom needs not be a solo ride, but it does need to have leadership. In an InspirED Sparkcast episode with Liza Fisher Norman, Cami reflects on how she demonstrated the value of her department using data to elevate expectations and drive results home.

Click below to listen to this podcast on the InspirED website:

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

Need videos for your school?

Why recruiting marketers is different to recruiting teachers

<img width="800" height="566" src="https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers.jpg" class="attachment-large size-large" alt="Why recruiting marketers is different to recruiting teachers" srcset="https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers-300x212.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers-768x543.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers-500x354.jpg 500w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers-50x35.jpg 50w, https://www.schoolhouse.agency/wp-content/uploads/2022/05/Why-recruiting-marketers-is-different-to-recruiting-teachers-100x71.jpg 100w" sizes="(max-width: 800px) 100vw, 800px" />

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Why recruiting marketers is different to recruiting teachers

Part of my personal expertise is to comment on and broadly describe the trends associated with the employment market in Australia. Having been in people strategy, talent management and executive search for more than 25 years, I cannot think of a more turbulent employment market than that faced by both employers and employees as a result of the COVID-19 pandemic.

Imageseven MarCom Team

First Time as a Marketer For an International School? Start here.

<img width="800" height="414" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/First-Time-as-a-Marketer-For-an-International-School-Start-here-1024x530.jpeg" class="attachment-large size-large" alt="First Time as a Marketer For an International School? Start here." srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/First-Time-as-a-Marketer-For-an-International-School-Start-here-1024x530.jpeg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/First-Time-as-a-Marketer-For-an-International-School-Start-here-300x155.jpeg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/First-Time-as-a-Marketer-For-an-International-School-Start-here-768x397.jpeg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/First-Time-as-a-Marketer-For-an-International-School-Start-here-500x259.jpeg 500w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/First-Time-as-a-Marketer-For-an-International-School-Start-here.jpeg 1280w" sizes="(max-width: 800px) 100vw, 800px" />

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First Time as a Marketer For an International School? Start here.

Get started with your international school marketing efforts with our recommendations. Learn what questions to ask, who to talk to, and who to listen to.

InspirED MarCom Team

WHAT I’VE LEARNED ABOUT MARKETING FROM TRAINING 25 SCHOOLS

<img width="800" height="534" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-1024x683.jpg" class="attachment-large size-large" alt="WHAT I’VE LEARNED ABOUT MARKETING FROM TRAINING 25 SCHOOLS" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-1024x683.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-300x200.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-768x512.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-1536x1024.jpg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-2048x1365.jpg 2048w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/WHAT-IVE-LEARNED-ABOUT-MARKETING-FROM-TRAINING-25-SCHOOLS-500x333.jpg 500w" sizes="(max-width: 800px) 100vw, 800px" />

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WHAT I’VE LEARNED ABOUT MARKETING FROM TRAINING 25 SCHOOLS

Simon Hepburn of Marketing Advice for Schools shares insight into recent trends and key strategies to implement in your school’s marketing strategy.

Marketing Advice For Schools MarCom Team

SchoolHouse Academy

SchoolHouse Academy