Tom Olverson shares a wealth of school marketing experience in independent school leadership. From being Vice-president of the Hawaii Association of Independent Schools, to President of the Independent School League, he is now a consultant for Resource Group 175, a firm dedicated to cultivating and supporting leadership for independent and international schools.
SchoolHouse Summary: School leadership comes with asking the hard questions. In this InspirED Sparkcast episode, Tom Olverson actively urges schools to be honest with themselves, their consultant, and their community before beginning to solve any problem. He cares about creating real change and developing school brands where parents can experience the value of your school. Showing, not simply telling; being clear about your school identity and marketing focus; and understanding marketing, branding and positioning, all are critical for any school marketer on a mission to powerfully impact the right people.
Click below to listen to this podcast on the InspirED website: