[PODCAST] Investing in School Marketing for the Long Term

InspirED
Marketing Strategy

Investing in school marketing long-term is a decision not to be taken lightly. Hear from Headmaster of The Gow School Brad Rogers to learn how they did it.

When you hear the story of Brad Rogers, Headmaster of The Gow School, how his decision to really focus on school marketing reaped long-term benefits in return, we think you’ll be as inspired as we are.

SchoolHouse Summary: In an InspirED Sparkcast with Rob Norman, Brad Rogers persisted in committing Gow to a long-term branding and marketing strategy. The Gow School is a school for students with dyslexia and similar language-based learning differences in South Wales, NY. He discusses how he made his decision and how this journey transformed their own marketing and communications. Their decision to appoint a Director of Marketing led to some notable changes throughout the community. Branding led the school community to become a “steward of the brand” and have “institutional ownership.”

Click below to listen to this podcast on the InspirED website:

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

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