Me

[PODCAST] Podcast on Private School Podcasting

  • Internal Communications
[PODCAST] Podcast on Private School Podcasting
Is your international school's marketing strategy struggling to speak to parents? Consider speaking to their experience like Mike Hatfield did.

Mike Hatfield has worn a number of hats on top of being a Director of Admissions at Powhatan School, a small k-8 school. His creativity pushed his school’s enrollment and retention marketing drastically.

SchoolHouse Summary: In an InspirED Sparkcast with Liza Fisher Norman, Mike discusses how a podcast he listened to helped him rethink how to speak to parents. The experience of a podcast was something that he imagined could reach parents in their own busy lives. He diversified the channels in which parents could interact with the school by adding the podcast on top of email, and delivered a product parents found valuable.

The impact deepened parent communication, authenticity and transparency and it all began with a question. “How do we communicate with parents and cut through the clutter? Podcasts seem to be a good idea because it’s convenient, and they can listen with they have time.”

What are ways your curiosity calls up creativity in your independent school marketing efforts?

Click below to listen to this podcast on the InspirED website: 

SparkcastLogo PNG

InspirED

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/
Articles
InspirED

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/
Articles

Need videos for your school?

EXPLORE The SchoolHouse Agency

SchoolHouse Academy

ACADEMY HOME

SchoolHouse Academy

ACADEMY HOME
SchoolHouse Agency
Me

Contact Us

Contact Us

The SchoolHouse Agency

Teacher’s Estate

Singapore 787734

+65-96228762

alex@schoolhouse.agency

SchoolHouse Agency