Imagine yourself as a parent receiving your first email from a school you are considering for your child. But, instead of mismatched graphics and unfriendly fonts, you receive a beautiful video from the Head of School speaking directly to interested parents.
SchoolHouse Summary: How would you feel? Perhaps you would feel like you can immediately trust this school because they understand what your initial are. You also have an immediate connection with a real person, rather with an email. The Head of School answers your questions and reassures you on the start of your journey of finding a new school.
Video content can engage your school prospects like noting else can. As a school marketer, however, sending out personalized video for every single parent would be nearly impossible (we said “nearly”, watch this space for exciting video developments coming your way soon!). You want to interact with your audience as normal humans do – face to face. How can you create video content to really engage with your audience? How do you create genuine conversations with video?
Enter Soapbox, a product by Wistia, the leading video marketing platform. As part of the SchoolHouse Connect suite of technology platforms, Soapbox is a simple, yet powerful tool that can get the video creation gears in your school marketing team turning. A foundational understanding of each feature can help you use Soapbox in all its glory, so we want to share this recorded live training session you directly from Wistia’s marketing team.
Click on the thumbnail below to watch the full video:
Click here to watch the full live training session on Wistia.