Category: Marketing Strategy

Communicate the Uniqueness of your International School

Focus on the core aspects of your international school in order to communicate its uniqueness.

Storytelling > Strategy > Success = School Growth

What makes school growth successful? Is it students? Teachers? It’s the crafting of story. Develop stories that grow your school strategically.

The Science Behind Storytelling: Why Narrative Cuts Through the Noise

Your school marketing efforts may be going nowhere. How can you engage your audience in a meaningful and compelling way? Our answer: story. But why?

From Word of Mouth to the Web

Struggling to move beyond word of mouth? Develop a strategic approach to word of mouth with an inbound marketing strategy and expand your school’s reach.

[PODCAST] Investing in School Marketing for the Long Term

Investing in school marketing long-term is a decision not to be taken lightly. Hear from Headmaster of The Gow School Brad Rogers to learn how they did it.

The Bite-Sized Brand Affinity Marketing Playbook

Empower your school marketing with brand affinity marketing. It’s more than just brand awareness; it is long-term, it is relationship, it is loyal.

6 New Parent Marketing Strategies to Implement

New parents bring a lot of new prospects to your school. With these six strategies, start the new year with high energy as you welcome new parents onboard.

How To Keep Your Marketing Consistently Creative

Marketing for schools can be inconsistent and dry sometimes. But look no further. These strategies can build your and sustain your creative process.

How Your School Will Benefit From Using Personas

Student and family personas offer essential and personalised information of prospective parents. Craft a more consistent marketing strategy for your school with them.

[PODCAST] SBfm25 – School Marketing and Social Media Survey 2019

What do you need to know about social media? SchneiderB and image seven discuss recent trends and developments. Update your marketing strategy today.

What is Lead Nurturing and How Can It Help Me Increase Yield?

Lead nurturing is an automated communication tool that is part of your inbound marketing strategy and can be used to build relationships with families.

Raising Brand Awareness for your school

Wondering how to improve the awareness of your school’s brand? Developing a strategy for communicating and positioning your school’s brand is key.