How School Marketers Can Work with Local Media to Get Coverage for Your School
Whether you’re hoping to raise awareness for your school in general or hoping to get the word out about a particular program or event, media coverage is one of the best ways to get your school noticed. But learning to interact with the press can be challenging; too often, schools find themselves reacting to news […]
10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed
This article shares marketing lessons learned after interviewing 100 leaders in enrollment marketing.
A school marketer’s guide to marketing automation
Want to streamline your marketing activities? Check out this post to learn everything you need to know about marketing automation for schools.
How Your School Can Dominate First Page Rankings on Google
This article explains how your school can be on first page rankings on Google and which factors influence your search engine ranking.
Driving Student Enrollments Using Site Search
This blog with three-part series shares how you can increase student enrollments for your school using site search.
Enrollment and Marketing Webinars for School Leaders
This article shares multiple resources and webinars for school leaders to help them in enrollment and marketing.
Private School Marketing and Retention in Uncertain Times
Many private schools experienced another surge in enrollment this year. This blog discusses school marketing issues for many private schools.
The best metrics to measure your school marketing strategy
One of the best parts about digital marketing is how measurable your actions are! We’ve set out five school marketing metrics that you should be assessing.
Introducing a digital marketing strategy at your school
How to convince your school’s decision-makers why digital marketing is so important.
The Future of Parent Communication
This blog highlights many new ideas for parent communication– and suggests four factors schools should use to evaluate and take the best of them forward when the pandemic is over.
The Future of Marketing Strategy
This blog explores what has worked better remotely and what do we need to take back into face-to-face work in Marketing Strategy.
The critical KPIs of school content marketing
This article outlines which KPIs are critical for school content marketing and to judge how effective an organisation is at achieving key objectives.
