KPIs vs. Metrics: What’s the Difference & How Do You Measure Both?

What roles do KPIs and metrics play for measuring your school’s digital marketing performance? Databox has listed all the facts for you to consider which of these data points to use and why.

SchoolHouse Summary: The amount of data you have access, understand, and analyze is endless. How can you distinguish between KPIs and Metrics? KPIs tend to be more goal oriented objectives set over a period of time. Metrics are basic growth marketing terms such as page views, conversion rate and bounce rate. How are they measured? Each of these data points play different roles and can be used effectively in some scenarios over others. In this post, writer Elise Dopson explores the many roles these data points play to ensure you track the information you need.

How can you best improve your school’s performance? Can you use KPIs without metrics? Or would using both be more effective? To read about the pros and cons of these data points, click the link below.

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