[PODCAST] The Business Side of Private School Marketing

Jeff Shields, the President and CEO of the National Business Officers Association (NBOA) talks about the impacts of 2008 economic crisis on independent school marketing offices.

SchoolHouse Summary: The NBOA is the only national association in the United States serving independent school business officers and operations staff exclusively. In this InspirED Sparkcast episode with Rob Norman, Jeff discusses changes in business and marketing for independent schools since 2008. Rising tuition changes impact school marketing and virtual schools affect traditional schools, too. The convergence of marketing and business is unique to Jeff’s perspective. He says, “I think it’s a direct line—the health of a school’s marketing program and how it supports admissions and advancement—to the financial resources a school will have to fulfill its mission.”

Click below to listen to this podcast on the InspirED website: