[PODCAST] The Role of the Enrollment Management Professional

InspirED
Enrollment Marketing

School admissions includes both student retention and new student enrollment. Learn about the growth landscape with AISAP executive director Janice Crampton.

For independent school admission and enrollment management professionals, AISAP, the Association of Independent School Admission Professionals, is one of the leading resources. Their executive director Janice Crampton talks with Rob Norman about how critical these roles are in how schools remain sustainable and effective.

SchoolHouse Summary: In an InspirED Sparkcast with Rob Norman, Janice discusses what programs are available for advancing this career around the world. She addresses the current landscape of admissions, the roles of admission and enrollment management, as well as how their roles have evolved over time. For enrollment management professionals, how much do your efforts go into retention vs into new student enrollment? How much more has marketing become a part of your role?

Click below to listen to this podcast on the InspirED website:

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

Articles

The first things families look for in your school

<img width="800" height="420" src="https://www.schoolhouse.agency/wp-content/uploads/2022/10/The-first-things-families-look-for-in-your-school.jpg" class="attachment-large size-large" alt="The first things families look for in your school" srcset="https://www.schoolhouse.agency/wp-content/uploads/2022/10/The-first-things-families-look-for-in-your-school.jpg 800w, https://www.schoolhouse.agency/wp-content/uploads/2022/10/The-first-things-families-look-for-in-your-school-300x158.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2022/10/The-first-things-families-look-for-in-your-school-768x403.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2022/10/The-first-things-families-look-for-in-your-school-500x263.jpg 500w, https://www.schoolhouse.agency/wp-content/uploads/2022/10/The-first-things-families-look-for-in-your-school-50x26.jpg 50w, https://www.schoolhouse.agency/wp-content/uploads/2022/10/The-first-things-families-look-for-in-your-school-100x53.jpg 100w" sizes="(max-width: 800px) 100vw, 800px" />

Article

The first things families look for in your school

By figuring out parent’s top priorities when searching for a school, you can evaluate your own school’s strengths and weaknesses.

Digistorm Enrollment Marketing

Using Demographics Data to Boost Your Admissions Strategy

<img width="600" height="229" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Using-Demographics-Data-to-Boost-Your-Admissions-Strategy.jpg" class="attachment-large size-large" alt="Using Demographics Data to Boost Your Admissions Strategy" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Using-Demographics-Data-to-Boost-Your-Admissions-Strategy.jpg 600w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Using-Demographics-Data-to-Boost-Your-Admissions-Strategy-300x115.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Using-Demographics-Data-to-Boost-Your-Admissions-Strategy-500x191.jpg 500w" sizes="(max-width: 600px) 100vw, 600px" />

Article

Using Demographics Data to Boost Your Admissions Strategy

Article details the use of demographics data to boost the admission strategy of schools.

Digistorm Enrollment Marketing

RESEARCHING THE ADMISSIONS EXPERIENCE

<img width="800" height="534" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/RESEARCHING-THE-ADMISSIONS-EXPERIENCE-1024x683.jpg" class="attachment-large size-large" alt="RESEARCHING THE ADMISSIONS EXPERIENCE" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/RESEARCHING-THE-ADMISSIONS-EXPERIENCE-1024x683.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/RESEARCHING-THE-ADMISSIONS-EXPERIENCE-300x200.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/RESEARCHING-THE-ADMISSIONS-EXPERIENCE-768x512.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/RESEARCHING-THE-ADMISSIONS-EXPERIENCE-1536x1024.jpg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/RESEARCHING-THE-ADMISSIONS-EXPERIENCE-2048x1365.jpg 2048w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/RESEARCHING-THE-ADMISSIONS-EXPERIENCE-500x333.jpg 500w" sizes="(max-width: 800px) 100vw, 800px" />

Article

RESEARCHING THE ADMISSIONS EXPERIENCE

It is important to review your school’s admission experience in order to improve it. We need to review the admissions journey from start to finish.

Marketing Advice For Schools Enrollment Marketing

SchoolHouse Academy

SchoolHouse Academy