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Academy Author: Caylor Solutions

Caylor Solutions

Caylor Solutions

Caylor Solutions is a marketing and communications agency for schools. We bring a fresh perspective to education marketing. By applying the experience from corporate and consumer marketing, we can apply new thinking and results to enrollment and advancement marketing. We produce solutions to marketing and communication challenges. We produce a return on an investment. We produce results. Website: https://www.caylor-solutions.com/
Caylor Solutions

Caylor Solutions

Caylor Solutions is a marketing and communications agency for schools. We bring a fresh perspective to education marketing. By applying the experience from corporate and consumer marketing, we can apply new thinking and results to enrollment and advancement marketing. We produce solutions to marketing and communication challenges. We produce a return on an investment. We produce results. Website: https://www.caylor-solutions.com/
How to Create a Higher Ed Messaging Strategy
Article

How to Create a Higher Ed Messaging Strategy

It’s possible to generate tons of content every year and still get poor results in your enrollment numbers. See how a strong higher ed messaging strategy can boost your content’s performance.

Caylor Solutions Content Marketing
2022 Update: 5 Tips for Enrollment Marketing SEO
Article

2022 Update: 5 Tips for Enrollment Marketing SEO

Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015.

Caylor Solutions Enrollment Marketing SEO
Rebranding the Future: Online School Marketing
Article

Rebranding the Future: Online School Marketing

I believe 2020 was a wake-up call for a lot of institutions when it comes to online school marketing.

Caylor Solutions Design & Branding Marketing Strategy
6 Signs Your School Needs to Outsource Digital Marketing Services
Article

6 Signs Your School Needs to Outsource Digital Marketing Services

In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing services?

Caylor Solutions Marketing Automation
Brief Guide to Content Marketing Metrics
Article

Brief Guide to Content Marketing Metrics

As they say, you can only expect what you inspect. So what content marketing metrics are you using to monitor your team’s progress?

Caylor Solutions Content Marketing
Education Marketing Terminology
Article

Education Marketing Terminology

This article shares foundational terms that every marketer should understand and use, especially in education marketing.

Caylor Solutions Marketing Strategy
5 Social Media Trends To Be Aware of in 2022
Article

5 Social Media Trends To Be Aware of in 2022

This article shares 5 social media trends every school marketing team should be aware of in 2022 to increase your school’s online presence.

Caylor Solutions Social Media Marketing
Introduction to Brand Storytelling
Article

Introduction to Brand Storytelling

Stories are powerful marketing tools. Here’s an introduction into brand storytelling for higher ed marketers.

Caylor Solutions Marketing Strategy
Finding Donors in a Shrinking Higher Education Market
Article

Finding Donors in a Shrinking Higher Education Market

How do you boost enrollment and find donors in a shrinking higher education market?

Caylor Solutions Fundraising
How to Publish a Free Virtual Campus Tour via Google Maps
Article

How to Publish a Free Virtual Campus Tour via Google Maps

Your campus is one of the things that makes you unique. Leverage that with creating virtual campus tours accessible to everyone, for free.

Caylor Solutions Virtual Tours
Enrollment Marketing Copy: The Key to Motivating Prospective Students
Article

Enrollment Marketing Copy: The Key to Motivating Prospective Students

Powerful copy makes for the best enrollment marketing strategy for any school and we find out how to craft it for your brand.

Caylor Solutions Enrollment Marketing
Back to School: 5 Events to Plan for in the Months Ahead
Article

Back to School: 5 Events to Plan for in the Months Ahead

Back to school is a critical time for school marketers. Focus your team’s marketing strategies on these 5 events to maximize this period.

Caylor Solutions Event Marketing
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