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Academy Author: Caylor Solutions

Caylor Solutions

Caylor Solutions

Caylor Solutions is a marketing and communications agency for schools. We bring a fresh perspective to education marketing. By applying the experience from corporate and consumer marketing, we can apply new thinking and results to enrollment and advancement marketing. We produce solutions to marketing and communication challenges. We produce a return on an investment. We produce results. Website: https://www.caylor-solutions.com/
Caylor Solutions

Caylor Solutions

Caylor Solutions is a marketing and communications agency for schools. We bring a fresh perspective to education marketing. By applying the experience from corporate and consumer marketing, we can apply new thinking and results to enrollment and advancement marketing. We produce solutions to marketing and communication challenges. We produce a return on an investment. We produce results. Website: https://www.caylor-solutions.com/
10 Ways To Improve Email Open Rates For Your Gen Z Audience
Article

10 Ways to Improve Email Open Rates for your Gen Z Audience

Streamline your enrollment marketing efforts with Gen Z. Improve email open rates by preventing the over saturation of their inboxes.

Caylor Solutions Internal Communications
How To Increase Student Retention With Education Marketing
Article

How to Increase Student Retention with Education Marketing

Build students’ and alumni loyalty to your education brand by taking steps to improving the marketing strategy for your school.

Caylor Solutions Internal Communications Marketing Strategy
Brand Authority: Finding And Proving Your Sweet Spot
Article

Brand Authority: Finding and Proving Your Sweet Spot

Brand authority takes time to build. Focus on three things that make your brand unique and start from there! It’s a challenge you don’t have to face alone.

Caylor Solutions Marketing Strategy
[eBook] 25 Ideas for Great Admissions Content
eBook

[eBook] 25 Ideas for Great Admissions Content

Keep things fresh with these 25 ideas to improve your enrollment marketing efforts. Bart’s eBook is perfect for school marketers looking for new content.

Caylor Solutions Enrollment Marketing
How to Grow Your Email List with YouTube
Article

How to Grow Your Email List with YouTube

Video marketing can be integral to your long-term conversion strategy. Learn how use YouTube effectively to increase email subscribers, and conversions.

Caylor Solutions Internal Communications Social Media Marketing
One Undeniable Reason for Inbound Marketing
Article

One Undeniable Reason for Inbound Marketing

Gain the trust of prospective students through the core strategy of inbound marketing. Answer their questions and provide solutions before they even ask.

Caylor Solutions Marketing Strategy
Enrollment Marketing Personas: Speaking Their Language
Article

Enrollment Marketing Personas: Speaking Their Language

Connect with your audiences in a way that resonates deeply. Understand the people behind data you collect can help you create consistent, focused content.

Caylor Solutions Enrollment Marketing Marketing Strategy
Article

8 Ways to Recycle Content for Enrollment Marketing

Content marketing takes time. Save time and money by using your original content again by distributing it on different channels, and republishing it.

Caylor Solutions Content Marketing Enrollment Marketing
5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns
Article

5 Irreplaceable Ideas Education Marketers Should Do During Capital Campaigns

Education marketers can make the most of capital campaigns by writing case statements, nurturing relationships, and acknowledging donor contributions.

Caylor Solutions Fundraising
Video Marketing: Education Marketing Videos I Like
Article

Video Marketing: Education Marketing Videos I Like

Video marketing is a powerful tools for education marketers to convey school personality and brand awareness. Here are some examples to learn from.

Caylor Solutions Video Marketing
3 Alarmingly Expensive CRM Mistakes to Avoid
Article

3 Alarmingly Expensive CRM Mistakes to Avoid

How can you make customer relationship management (CRM) work for you? Make your investment in CRM worth it by picking wisely and properly setting up.

Caylor Solutions Marketing Automation
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