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Academy Author: Wistia

Wistia

Wistia

Wistia makes marketing software, video series, and educational content based on the belief that anyone can use video to grow their business and their brand. Wistia is recognized as a leader in the marketing software space, enabling small and medium-sized businesses to leverage their video content to generate brand affinity. Website: https://wistia.com/
Wistia

Wistia

Wistia makes marketing software, video series, and educational content based on the belief that anyone can use video to grow their business and their brand. Wistia is recognized as a leader in the marketing software space, enabling small and medium-sized businesses to leverage their video content to generate brand affinity. Website: https://wistia.com/
[TOOLS] Why a Wistia Channel Is like Netflix for Your Branded Video Content
Tool

[TOOLS] Why a Wistia Channel Is like Netflix for Your Branded Video Content

Your online video marketing experience may be nowhere near to binge-worthy Netflix series like Friends. But it can be, with Wistia Channels. Here’s why.

Wistia Video Marketing
Learning From Popular Television: 5 Key Story Structure Elements
Article

Learning from Popular Television: 5 Key Story Structure Elements

Learn how to use story elements and story structure to connect with your audience, and craft great stories for your video marketing efforts.

Wistia Content Marketing
How to Start Generating Leads with Video
Article

How to Start Generating Leads with Video

After you’ve created videos for your school marketing content, connect your audience to their next step. Learn how to generate leads with Wistia.

Wistia Video Marketing
Wistia vs. YouTube: What’s the Difference?
Article

Wistia vs. YouTube: What’s the Difference?

When considering video hosting platforms, you might come across both Wistia and YouTube. But these platforms come with different strategies.

Wistia Video Marketing
The Key to Social Media Success: Marketing Like a Media Company
Article

The Key to Social Media Success: Marketing Like a Media Company

Media companies use digital marketing strategies that engage and deliver value to their audiences. What can school marketers learn from them?

Wistia Social Media Marketing
Using Video In Your Marketing Automation
Article

Using Video in Your Marketing Automation

Have you been making videos for your school but are struggling to stay on schedule and in line with your goals? Automating your videos is your answer.

Wistia Video Marketing
The Bite-Sized Brand Affinity Marketing Playbook
Article

The Bite-Sized Brand Affinity Marketing Playbook

Empower your school marketing with brand affinity marketing. It’s more than just brand awareness; it is long-term, it is relationship, it is loyal.

Wistia Marketing Strategy
The Psychology Behind Why People Dislike Ads
Article

The Psychology Behind Why People Dislike Ads

More people are turning away from ads. Is it because of the ads or because what is being displayed?

Wistia Advertising
Creative Ways to Use Video for Remote Team Building

Creative Ways to Use Video for Remote Team Building

Video and zoom calls have become a norm for remote teams now. How can your team stay engaged with video? Flex those creative muscles with these ideas.

Wistia MarCom Team
[TOOLS] Wistia 101: Wistia in Action and Video Marketing Tips
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[TOOLS] Wistia 101: Wistia in Action and Video Marketing Tips

Wistia is the leading software platform in video marketing, and is a great tool for school marketing. Learn the fundamentals of how to use the software and optimize your video marketing strategy.

Wistia Video Marketing
How To Keep Your Marketing Consistently Creative

How To Keep Your Marketing Consistently Creative

Marketing for schools can be inconsistent and dry sometimes. But look no further. These strategies can build your and sustain your creative process.

Wistia Marketing Strategy
The Case For Creativity In Marketing
Article

The Case for Creativity in Marketing

When planning for the long-run in your independent school marketing strategy, is creativity a non-negotiable? In this day and age, it might need to be.

Wistia Marketing Strategy
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