


Failing at Follow-up
Following up is imperative to retain the interest of prospective families. Learn about the appropriate window and how it helps enrollment marketing efforts











Following up is imperative to retain the interest of prospective families. Learn about the appropriate window and how it helps enrollment marketing efforts
![[Podcast] Smj Podcast Introduction](https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SMJ-Podcast-Introduction.png)
![[Podcast] Smj Podcast Introduction](https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SMJ-Podcast-Introduction.png)
![[Podcast] Smj Podcast Introduction](https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-SMJ-Podcast-Introduction.png)
Designed to equip school marketers with relevant skills, achieve your school’s marketing goals effectively by listening to this podcast.



Get insight from the principal of The Scots College in Sydney, Dr Ian Lambert on his approach to branding and marketing a 125 year old school.
![[PODCAST] Virtual Tours and Other COVID-19 Challenges](https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Virtual-Tours-and-Other-COVID-19-Challenges.png)
![[PODCAST] Virtual Tours and Other COVID-19 Challenges](https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Virtual-Tours-and-Other-COVID-19-Challenges.png)
![[PODCAST] Virtual Tours and Other COVID-19 Challenges](https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Virtual-Tours-and-Other-COVID-19-Challenges.png)
Virtual tours replace physical ones due to COVID-19. As enrollment marketers, counter the limitations with these helpful tips to execute them effectively.



Student and family personas offer essential and personalised information of prospective parents. Craft a more consistent marketing strategy for your school with them.



Learn the effectiveness of marketing metrics and how it affects decisions made for enrolment marketing. Chris Ivey talks about his experience as principal.
![[Publication] Bold School Brand](https://www.schoolhouse.agency/wp-content/uploads/2021/08/Publication-Bold-School-Brand.png)
![[Publication] Bold School Brand](https://www.schoolhouse.agency/wp-content/uploads/2021/08/Publication-Bold-School-Brand.png)
![[Publication] Bold School Brand](https://www.schoolhouse.agency/wp-content/uploads/2021/08/Publication-Bold-School-Brand.png)
Build a brand with case studies and a simple to follow process in Bold School Brand to implement the best marketing strategies for your school.
![[Tools] 6 Inbound Marketing Tools You Need Now](https://www.schoolhouse.agency/wp-content/uploads/2021/08/TOOLS-6-Inbound-Marketing-Tools-You-Need-Now.jpg)
![[Tools] 6 Inbound Marketing Tools You Need Now](https://www.schoolhouse.agency/wp-content/uploads/2021/08/TOOLS-6-Inbound-Marketing-Tools-You-Need-Now.jpg)
![[Tools] 6 Inbound Marketing Tools You Need Now](https://www.schoolhouse.agency/wp-content/uploads/2021/08/TOOLS-6-Inbound-Marketing-Tools-You-Need-Now.jpg)
Together, these 6 tools work as a whole ecosystem to power your international school’s inbound marketing strategy.
![[PODCAST] Tips From A School Marketer](https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Tips-From-A-School-Marketer.png)
![[PODCAST] Tips From A School Marketer](https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Tips-From-A-School-Marketer.png)
![[PODCAST] Tips From A School Marketer](https://www.schoolhouse.agency/wp-content/uploads/2021/08/PODCAST-Tips-From-A-School-Marketer.png)
Charlie Maughan, together with Sebastian Wattam, delve into the dangers of misinformation in schools and the role of school marketers in times of crisis.



School marketing is not traditional marketing. It’s about building relationships and gaining trust. Transform your marketing with this perspective.
![Bushfires And Crisis Management [Podcast #172]](https://www.schoolhouse.agency/wp-content/uploads/2021/08/Bushfires-And-Crisis-Management-Podcast-172.jpg)
![Bushfires And Crisis Management [Podcast #172]](https://www.schoolhouse.agency/wp-content/uploads/2021/08/Bushfires-And-Crisis-Management-Podcast-172.jpg)
![Bushfires And Crisis Management [Podcast #172]](https://www.schoolhouse.agency/wp-content/uploads/2021/08/Bushfires-And-Crisis-Management-Podcast-172.jpg)
School marketing, bushfires and crisis management are discussed by Charlie Maughan, Rita Kilroy and Jenni Smith in this podcast.
The SchoolHouse Agency
Teacher’s Estate
Singapore 787734
+65-96228762
alex@schoolhouse.agency