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Academy Author: SchneiderB Media

SchneiderB Media

SchneiderB Media

Brendan Schneider is a school marketing consultant based in the US. His goal with SchneiderB Media is to share his experiences at Sewickley Academy, where he is the Director of Advancement, and teach others how to implement inbound marketing, utilize social media effectively, and improve your school’s brand online. He has just launched the MarCom Society which is the first association dedicated solely for marketing and communications professionals at schools. See their website for details. Website: https://www.schneiderb.com/
SchneiderB Media

SchneiderB Media

Brendan Schneider is a school marketing consultant based in the US. His goal with SchneiderB Media is to share his experiences at Sewickley Academy, where he is the Director of Advancement, and teach others how to implement inbound marketing, utilize social media effectively, and improve your school’s brand online. He has just launched the MarCom Society which is the first association dedicated solely for marketing and communications professionals at schools. See their website for details. Website: https://www.schneiderb.com/
14 Website Tactics to Make Content Promotion as Easy as Possible
Article

14 Website Tactics to Make Content Promotion as Easy as Possible

Promoting your content may be challenging but it’s an important step in the marketing process. Some tactics work better than others, here’s Schneider’s 14!

SchneiderB Media Website
3 Important Facebook Updates: What School Marketers Need to Know
Article

3 Important Facebook Updates: What School Marketers Need to Know

As a school marketing advertising on Facebook, it is important to be kept up to date on the website’s development. Here are 3 we think might appeal to you!

SchneiderB Media Social Media Marketing
How to Write and Use Alt Text Tags on Instagram
Article

How to Write and Use Alt Text Tags on Instagram

Alt text tags are useful as they give the Instagram algorithm more information. How do you write and use them to your advantage? Read on to learn more.

SchneiderB Media Social Media Marketing
Are Short-Form or Long-Form Videos Better for School Marketing?
Article

Are Short-Form or Long-Form Videos Better for School Marketing?

In the digital age, everyone has a shorter attention span. Learn about the pros and cons of creating short-form and long-form videos for your international school.

SchneiderB Media Video Marketing
12 Best Practices for Generating Backlinks to Your Website
Article

12 Best Practices for Generating Backlinks to Your Website

It’s important to allocate time to create backlinks as they allow your website or page to rank in Google. Not sure how? Here are 12 of the best practices!

SchneiderB Media SEO
How To Create A Successful School Video Marketing Strategy For 2019-2020
Article

How to Create a Successful School Video Marketing Strategy for 2019-2020

Start making videos for your school with a video marketing strategy. Learn how to create a memorable experience to engage your audience with these steps.

SchneiderB Media Video Marketing
Facebook Watch Vs. Youtube: Which Is Better For School Video Marketing?
Article

Facebook Watch vs. YouTube: Which IS BETTER for School Video Marketing?

How can you maximize engagement on Facebook and Youtube? Use these channels differently and create content according to how your audience uses them.

SchneiderB Media Video Marketing
[PODCAST] Why Doesn’t Your School Have a Retention Strategy with Mike Ziemski
Podcast

[PODCAST] Why Doesn’t Your School Have a Retention Strategy with Mike Ziemski

Maximize your enrollment marketing strategy by improving retention. Founder of SchoolAdvancement Mike Ziemski shares how to improve retention effectively.

SchneiderB Media Enrollment Marketing
[PODCAST] SBfm19 – Project Management for Schools with Risa Engel
Tool

[PODCAST] SBfm19 – Project Management for Schools with Risa Engel

Set your organization up for success with these project management skills shared by Director of Communications at the Stuart Country Day School.

SchneiderB Media MarCom Team
[Podcast] Sbfm25 – School Marketing And Social Media Survey 2019
Podcast

[PODCAST] SBfm25 – School Marketing and Social Media Survey 2019

What do you need to know about social media? SchneiderB and image seven discuss recent trends and developments. Update your marketing strategy today.

SchneiderB Media Marketing Strategy
[TOOLS] 7 Ways to Get Your School Blog Ranked High in Google
Tool

[TOOLS] 7 Ways to Get Your School Blog Ranked High in Google

Posting blog content may be easy as a first step. Use these tools to improve your SEO, organic traffic to your website, and credibility as a resource.

SchneiderB Media Content Marketing SEO
How To Write A Script For Your School Marketing Videos
Article

How to Write a Script for Your School Marketing Videos

Video for school marketing achieves more inquiries, is flexible, and shows the personality of your school’s brand. Begin with writing a script.

SchneiderB Media Video Marketing
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