Academy Author: InspirED

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

<img alt="InspirED" data-src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://www.schoolhouse.agency/wp-content/uploads/2021/10/Inspired-avatar-300x300.png" alt="InspirED">

InspirED

Liza Fisher Norman and Rob Norman have dedicated their work and time in helping more than 100 fine private schools over the years. They have focused on developing school brands and reaching marketing and communications goals for enrollment and development. They believe that private schools change lives and create the kind of people we want in our communities. In 2013 InspirED School Marketers was born. It is a free, online professional development resource and community that provides brilliant ideas and brain food for private school marketing and communications. Website: https://www.inspiredsm.com/

How to Schedule A Photo Shoot to Maximize Your Investment [Podcast]

<img width="1000" height="667" src="https://www.schoolhouse.agency/wp-content/uploads/2022/02/image-asset.jpeg" class="attachment-full size-full" alt="How to Schedule A Photo Shoot to Maximize Your Investment [Podcast]" srcset="https://www.schoolhouse.agency/wp-content/uploads/2022/02/image-asset.jpeg 1000w, https://www.schoolhouse.agency/wp-content/uploads/2022/02/image-asset-300x200.jpeg 300w, https://www.schoolhouse.agency/wp-content/uploads/2022/02/image-asset-768x512.jpeg 768w, https://www.schoolhouse.agency/wp-content/uploads/2022/02/image-asset-500x334.jpeg 500w, https://www.schoolhouse.agency/wp-content/uploads/2022/02/image-asset-50x33.jpeg 50w, https://www.schoolhouse.agency/wp-content/uploads/2022/02/image-asset-100x67.jpeg 100w" sizes="(max-width: 1000px) 100vw, 1000px" />

Podcast

How to Schedule A Photo Shoot to Maximize Your Investment [Podcast]

In this podcast, Micheal discusses how to schedule a photo shoot for your school to maximize your investment and shares lots of trade secrets.

InspirED Advertising Photography

First Time as a Marketer For an International School? Start here.

<img width="1280" height="662" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/First-Time-as-a-Marketer-For-an-International-School-Start-here.jpeg" class="attachment-full size-full" alt="First Time as a Marketer For an International School? Start here." srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/First-Time-as-a-Marketer-For-an-International-School-Start-here.jpeg 1280w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/First-Time-as-a-Marketer-For-an-International-School-Start-here-300x155.jpeg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/First-Time-as-a-Marketer-For-an-International-School-Start-here-1024x530.jpeg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/First-Time-as-a-Marketer-For-an-International-School-Start-here-768x397.jpeg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/First-Time-as-a-Marketer-For-an-International-School-Start-here-500x259.jpeg 500w" sizes="(max-width: 1280px) 100vw, 1280px" />

Article

First Time as a Marketer For an International School? Start here.

Get started with your international school marketing efforts with our recommendations. Learn what questions to ask, who to talk to, and who to listen to.

InspirED MarCom Team

[SURVEY] Why The 2020 MarCom Survey Helps Your Marketing Efforts

<img width="1024" height="512" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/SURVEY-Why-The-2020-MarCom-Survey-Helps-Your-Marketing-Efforts.jpg" class="attachment-full size-full" alt="[SURVEY] Why The 2020 MarCom Survey Helps Your Marketing Efforts" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/SURVEY-Why-The-2020-MarCom-Survey-Helps-Your-Marketing-Efforts.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/SURVEY-Why-The-2020-MarCom-Survey-Helps-Your-Marketing-Efforts-300x150.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/SURVEY-Why-The-2020-MarCom-Survey-Helps-Your-Marketing-Efforts-768x384.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/SURVEY-Why-The-2020-MarCom-Survey-Helps-Your-Marketing-Efforts-1000x500.jpg 1000w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/SURVEY-Why-The-2020-MarCom-Survey-Helps-Your-Marketing-Efforts-500x250.jpg 500w" sizes="(max-width: 1024px) 100vw, 1024px" />

Surveys

[SURVEY] Why The 2020 MarCom Survey Helps Your Marketing Efforts

Your experience in marketing and communications is an asset to the MarCom landscape worldwide. Contribute to the 2020 MarCom Survey today, and get informed about your niche industry tomorrow.

InspirED MarCom Team

Is Your Tagline A Marketing Crutch?

<img width="600" height="400" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Is-Your-Tagline-a-Marketing-Crutch.jpg" class="attachment-full size-full" alt="Is Your Tagline A Marketing Crutch?" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Is-Your-Tagline-a-Marketing-Crutch.jpg 600w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Is-Your-Tagline-a-Marketing-Crutch-300x200.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Is-Your-Tagline-a-Marketing-Crutch-500x333.jpg 500w" sizes="(max-width: 600px) 100vw, 600px" />

Article

Is Your Tagline a Marketing Crutch?

How can you speak to your audience with consistency? It’s simple: craft brand messages that you can use across multiple channels, endlessly.

InspirED Content Marketing

[AWARDS] 10 Reasons To Enter The Brilliance Awards

<img width="1800" height="1200" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-10-Reasons-to-Enter-the-Brilliance-Awards.jpeg" class="attachment-full size-full" alt="[AWARDS] 10 Reasons To Enter The Brilliance Awards" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-10-Reasons-to-Enter-the-Brilliance-Awards.jpeg 1800w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-10-Reasons-to-Enter-the-Brilliance-Awards-300x200.jpeg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-10-Reasons-to-Enter-the-Brilliance-Awards-1024x683.jpeg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-10-Reasons-to-Enter-the-Brilliance-Awards-768x512.jpeg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-10-Reasons-to-Enter-the-Brilliance-Awards-1536x1024.jpeg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-10-Reasons-to-Enter-the-Brilliance-Awards-500x333.jpeg 500w" sizes="(max-width: 1800px) 100vw, 1800px" />

Award

[AWARDS] 10 Reasons to Enter the Brilliance Awards

The Brilliance Awards elevates the efforts of every independent school marketer who competes. Why? The reasons are endless. Enter your school today.

InspirED MarCom Team

<img width="600" height="400" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/How-to-Answer-to-the-Tough-Marketing-Questions.jpg" class="attachment-full size-full" alt="" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/How-to-Answer-to-the-Tough-Marketing-Questions.jpg 600w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/How-to-Answer-to-the-Tough-Marketing-Questions-300x200.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/How-to-Answer-to-the-Tough-Marketing-Questions-500x333.jpg 500w" sizes="(max-width: 600px) 100vw, 600px" />

Article

How to Answer to the Tough Marketing Questions

When your marketing strategy involves word-of-mouth, ensure your internal community is on the same page. Craft concise answers to their concerns.

InspirED Marketing Strategy

How To Generate An Endless Stream Of Ideas For International School Marketing

<img width="2560" height="1707" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/How-to-Generate-An-Endless-Stream-of-Ideas-For-International-School-Marketing-scaled.jpg" class="attachment-full size-full" alt="How To Generate An Endless Stream Of Ideas For International School Marketing" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/How-to-Generate-An-Endless-Stream-of-Ideas-For-International-School-Marketing-scaled.jpg 2560w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/How-to-Generate-An-Endless-Stream-of-Ideas-For-International-School-Marketing-300x200.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/How-to-Generate-An-Endless-Stream-of-Ideas-For-International-School-Marketing-1024x683.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/How-to-Generate-An-Endless-Stream-of-Ideas-For-International-School-Marketing-768x512.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/How-to-Generate-An-Endless-Stream-of-Ideas-For-International-School-Marketing-1536x1024.jpg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/How-to-Generate-An-Endless-Stream-of-Ideas-For-International-School-Marketing-2048x1366.jpg 2048w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/How-to-Generate-An-Endless-Stream-of-Ideas-For-International-School-Marketing-500x333.jpg 500w" sizes="(max-width: 2560px) 100vw, 2560px" />

Article

How to Generate An Endless Stream of Ideas For International School Marketing

Maintain consistent creativity with your school’s brand. Use your brand and its messaging to inspire your ideas about how to market your school today.

InspirED Content Marketing Marketing Strategy

[AWARDS] 6 Things I Learned From The Brilliance Awards

<img width="1800" height="1200" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-6-Things-I-Learned-From-The-Brilliance-Awards.jpeg" class="attachment-full size-full" alt="[AWARDS] 6 Things I Learned From The Brilliance Awards" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-6-Things-I-Learned-From-The-Brilliance-Awards.jpeg 1800w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-6-Things-I-Learned-From-The-Brilliance-Awards-300x200.jpeg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-6-Things-I-Learned-From-The-Brilliance-Awards-1024x683.jpeg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-6-Things-I-Learned-From-The-Brilliance-Awards-768x512.jpeg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-6-Things-I-Learned-From-The-Brilliance-Awards-1536x1024.jpeg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-6-Things-I-Learned-From-The-Brilliance-Awards-500x333.jpeg 500w" sizes="(max-width: 1800px) 100vw, 1800px" />

Award

[AWARDS] 6 Things I Learned From The Brilliance Awards

The Brilliance Awards celebrates the unique independent school marketing efforts all around the world. What have the founders learned from it every year?

InspirED Inspiration

Communicate The Uniqueness Of Your International School

<img width="1200" height="446" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Communicate-the-Uniqueness-of-your-International-School.jpg" class="attachment-full size-full" alt="Communicate The Uniqueness Of Your International School" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Communicate-the-Uniqueness-of-your-International-School.jpg 1200w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Communicate-the-Uniqueness-of-your-International-School-300x112.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Communicate-the-Uniqueness-of-your-International-School-1024x381.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Communicate-the-Uniqueness-of-your-International-School-768x285.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Communicate-the-Uniqueness-of-your-International-School-500x186.jpg 500w" sizes="(max-width: 1200px) 100vw, 1200px" />

Article

Communicate the Uniqueness of your International School

Focus on the core aspects of your international school in order to communicate its uniqueness.

InspirED Marketing Strategy

Professional Photography is Expensive - and It’s Worth It: Part 1

<img width="1200" height="800" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Professional-Photography-is-Expensive-and-Its-Worth-It-Part-1.jpg" class="attachment-full size-full" alt="Professional Photography is Expensive - and It’s Worth It: Part 1" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/Professional-Photography-is-Expensive-and-Its-Worth-It-Part-1.jpg 1200w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Professional-Photography-is-Expensive-and-Its-Worth-It-Part-1-300x200.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Professional-Photography-is-Expensive-and-Its-Worth-It-Part-1-1024x683.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Professional-Photography-is-Expensive-and-Its-Worth-It-Part-1-768x512.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/Professional-Photography-is-Expensive-and-Its-Worth-It-Part-1-500x333.jpg 500w" sizes="(max-width: 1200px) 100vw, 1200px" />

Article

Professional Photography is Expensive – and It’s Worth It: Part 1

Professional photography may be expensive but it is totally worth it. Join us to see how a professional eye can capture images that speak volumes.

InspirED Photography

A Happy Parent Is The Best Marketing Resource for Your International School

<img width="2560" height="1707" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/A-Happy-Parent-Is-The-Best-Marketing-Resource-for-Your-International-School-scaled.jpg" class="attachment-full size-full" alt="A Happy Parent Is The Best Marketing Resource for Your International School" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/A-Happy-Parent-Is-The-Best-Marketing-Resource-for-Your-International-School-scaled.jpg 2560w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/A-Happy-Parent-Is-The-Best-Marketing-Resource-for-Your-International-School-300x200.jpg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/A-Happy-Parent-Is-The-Best-Marketing-Resource-for-Your-International-School-1024x683.jpg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/A-Happy-Parent-Is-The-Best-Marketing-Resource-for-Your-International-School-768x512.jpg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/A-Happy-Parent-Is-The-Best-Marketing-Resource-for-Your-International-School-1536x1024.jpg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/A-Happy-Parent-Is-The-Best-Marketing-Resource-for-Your-International-School-2048x1365.jpg 2048w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/A-Happy-Parent-Is-The-Best-Marketing-Resource-for-Your-International-School-500x333.jpg 500w" sizes="(max-width: 2560px) 100vw, 2560px" />

Article

A Happy Parent Is The Best Marketing Resource for Your International School

Keep the parents who support your school happy and delighted with their experience. They might just be your best marketing tool and advocates!

InspirED Enrollment Marketing

[AWARDS] Why We Created The Brilliance Awards (Hint: You)

<img width="1800" height="1200" src="https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You.jpeg" class="attachment-full size-full" alt="[AWARDS] Why We Created The Brilliance Awards (Hint: You)" srcset="https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You.jpeg 1800w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You-300x200.jpeg 300w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You-1024x683.jpeg 1024w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You-768x512.jpeg 768w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You-1536x1024.jpeg 1536w, https://www.schoolhouse.agency/wp-content/uploads/2021/08/AWARDS-Why-We-Created-the-Brilliance-Awards-Hint-You-500x333.jpeg 500w" sizes="(max-width: 1800px) 100vw, 1800px" />

Award

[AWARDS] Why We Created the Brilliance Awards (Hint: You)

The Brilliance Awards is an annual awards competition highlighting the efforts of private school marketers around the world. Here’s where it started.

InspirED MarCom Team