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Academy Author: SchneiderB Media

SchneiderB Media

SchneiderB Media

Brendan Schneider is a school marketing consultant based in the US. His goal with SchneiderB Media is to share his experiences at Sewickley Academy, where he is the Director of Advancement, and teach others how to implement inbound marketing, utilize social media effectively, and improve your school’s brand online. He has just launched the MarCom Society which is the first association dedicated solely for marketing and communications professionals at schools. See their website for details. Website: https://www.schneiderb.com/
SchneiderB Media

SchneiderB Media

Brendan Schneider is a school marketing consultant based in the US. His goal with SchneiderB Media is to share his experiences at Sewickley Academy, where he is the Director of Advancement, and teach others how to implement inbound marketing, utilize social media effectively, and improve your school’s brand online. He has just launched the MarCom Society which is the first association dedicated solely for marketing and communications professionals at schools. See their website for details. Website: https://www.schneiderb.com/
What Is Lead Nurturing And How Can It Help Me Increase Yield?
Article

What is Lead Nurturing and How Can It Help Me Increase Yield?

Lead nurturing is an automated communication tool that is part of your inbound marketing strategy and can be used to build relationships with families.

SchneiderB Media Marketing Strategy
How to Choose the Right Videographer for Your School
Article

How to Choose the Right Videographer for Your School

Before you bring on an in-house or outsource a videographer for school marketing, think through these considerations to align with the right videographer.

SchneiderB Media Video Marketing
Shepherding the Parent Experience in Admissions
Article

Shepherding the Parent Experience in Admissions

Making a good first impression on prospective families is a sure-fire way to win trust. Improve parents’ experience by personalizing outreach at all stages.

SchneiderB Media Enrollment Marketing
Facebook Ads: What School Marketers Can Expect in 2020
Article

Facebook Ads: What School Marketers Can Expect in 2020

Whether you’re already using Facebook ads or debating its use, here are some key factors to consider in paid ads and how to understand key metrics in 2020.

SchneiderB Media Advertising Social Media Marketing
[TOOLS] 9 Google Search Console Features Important for School Marketers
Tool

[TOOLS] 9 Google Search Console Features Important for School Marketers

Google Search Console is a tool that can improve your site performance, provide valuable data about your website, and prevent it from indexing incorrectly.

SchneiderB Media Social Media Marketing
7 Ways To Increase Productivity With A Small School Marketing Team
Article

7 Ways to Increase Productivity with a Small School Marketing Team

School marketing teams tend to run small, so collaboration is key to prevent burnout. Consider how you can manage your team and time effectively.

SchneiderB Media MarCom Team
[TOOLS] Best 45 Google Chrome SEO Extensions for School Marketers
Tool

[TOOLS] Best 45 Google Chrome SEO Extensions for School Marketers

When you’re low on marketing resources, explore these 45 free Google Chrome SEO extensions to maximize your productivity as a school marketer.

SchneiderB Media SEO
11 Worst SEO Mistakes School Marketers Are Making In 2020
Article

11 Worst SEO Mistakes School Marketers are Making in 2020

Once you’ve started using SEO as a marketing strategy, assess mistakes in your strategic keywords and internal link structure, and learn how to avoid them.

SchneiderB Media SEO
How to Increase Inquires For Your School Using LinkedIn Video
Article

How to Increase Inquires For Your School Using LinkedIn Video

LinkedIn will help your school remain connected to alumni, faculty, and prospective families. Learn how to use LinkedIn in your marketing strategy now.

SchneiderB Media Enrollment Marketing Video Marketing
[Podcast] Your Old School Video Is Dead - with James Pizarro
Podcast

[Podcast] Your Old School Video Is Dead – with James Pizarro

Video, like all marketing tools, requires a strategy to make the most from. James Pizarro shares his best practices for video in school marketing.

SchneiderB Media Video Marketing
How to Maximize your Reach Using Video Marketing

How to Maximize your Reach Using Video Marketing

Video is the best way to generate online traffic to your school. Maximize your school’s reach by incorporating these videos into your marketing strategy.

SchneiderB Media Video Marketing
36 Video Topics That Will Generate More Views & Engagement For Your School

36 Video topics that will generate more views & engagement for your school

36 Video topics that will generate more views & engagement for your school

SchneiderB Media Video Marketing
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